Patrick Mahomes Joins Prime Sports Drink
Written by Jade McCrary
In a compelling display of selflessness and strategic decision-making, NFL sensation Patrick Mahomes recently made headlines by taking a pay cut and restructuring his contract to free up an impressive $9.6 million in cap space for the Kansas City Chiefs as they geared up for the 2023 draft. While this move showcased Mahomes' team-oriented mindset, it also paved the way for the quarterback to embark on a new and exciting venture as the face of the rapidly ascending sports drink, Prime.
Just a month after Prime achieved the remarkable milestone of selling one billion lifetime units, the Prime team made a resounding announcement that Patrick Mahomes would be joining as the newest Prime Hydration Athlete. Prime has previously partnered with athletes, including soccer star Erling Haaland, NHL standout Auston Matthews, and renowned UFC fighters like Alexander Volkanovski and Israel Adesanya. However, Mahomes' association with the brand adds a unique dimension, elevates Prime's growth brand awareness and intensifies competition with industry giants like Gatorade, Pepsico, and Body Armor.
The potential for mutual benefit in this collaboration is large. Mahomes not only gains the opportunity to contribute to the growth of a burgeoning brand but also to position himself as a key player in the sports drink market. Prime, introduced in January 2022 and endorsed by global influencers Logan Paul and KSI, has swiftly become the fourth best-selling sports drink in the U.S., boasting $565 million in sales over the past year.
Since its inception, 'PRIME' energy drink has made waves through strategic partnerships in the sporting world, accumulating an impressive sales figure of $565 million in 2023 alone. However, none of these partnerships rival the magnitude of the collaboration with Patrick Mahomes. The quarterback's involvement extends beyond mere branding; he will actively collaborate with Prime on social media, participate in special events, and engage in charitable functions. The charitable arm of Prime, directed through Mahomes' own charity '15 and Mahomes,' has already received a generous $100,000 donation from the brand.
The synergy between Patrick Mahomes and Prime goes beyond a traditional athlete-brand partnership. Both Mahomes and Prime are considered game-changers, setting new standards and injecting fresh excitement into their respective arenas. This alignment not only aligns with Prime's mission but also resonates with what Mahomes represents as an NFL quarterback and as an individual.
Smart partnerships aren’t new to Mahomes. He has amassed an impressive array of endorsements, including major brands like Adidas, State Farm, Subway, Hy-Vee, Oakley, Head & Shoulders, and DirectTV. His decision to join forces with Prime adds another milestone to his already illustrious endorsement journey.