Netflix & Nike Training Club Launch Fitness Component

Written by Berson Eliancy

If you are a Netflix user with fresh fitness goals for the New Year, you may want to read this before you cancel your Netflix subscription. As of Dec 30th 2022, Netflix has joined forces with Nike, the world’s leading athletic footwear and apparel company, to provide an array of unique training programs for its users called the Nike Training Club, NTC.

According to Nike, each training program will feature multiple episodes expected to exceed a total of 30 hours of content. Five training programs were released in December, with a second rollout of episodes scheduled for a later date this year. This new partnership could not have come at a better time for Netflix, as the company has been in an unfavorable light in recent news. This past year, despite still being at the top of global streaming, Netflix faced new and strong competitors such as FuboTV, Amazon’s Prime Video, and many more.

In addition to dealing with more competition, millions of Netflix subscribers have begun to unsubscribe from the streaming platform due to their plans to cancel password sharing, where one person who is paying a subscription fee shares their account information with family and friends to stream Netflix at their own leisure without having to pay. During times of uncertainty and increased numbers of layoffs and cutbacks, Netflix hopes that this partnership will keep the company afloat by adding variety to its content pool. The company has gained an audience through enabling users to stream a variety of classic TV shows and movies, while also releasing exclusive Netflix original content such as their award winning show, Stranger Things.

The Nike Training Club will instead encourage users to get up off the couch and start moving around in the living room with more than 90 workouts to choose from, catering to all fitness levels. Programming will be available in 10 different languages across all Netflix plans and led by Nike’s world-class trainers. Netflix and Nike have officially meshed together the apparel and streaming industry. Could we expect more sneaker/apparel companies to partner up with the plethora of streaming services on the rise?